The Power of In-App Messaging: Why It Outperforms SMS and Email

The Power of In-App Messaging: Why It Outperforms SMS and Email

As an app owner focused on user experience, you're likely always searching for methods to boost user engagement, increase user retention, and elevate the overall enjoyment of your app. Are you wavering between SMS, Email, and In-App messaging as your communication platform of choice? Allow us to give you some compelling reasons why in-app messaging decidedly steals the spotlight from SMS and emails.

"In-app messaging stands as a potent channel, enabling direct and highly personalized discussions with your users, significantly enhancing the user engagement level."

Table of Contents

The Data Behind In-App Messaging

In today's digital world, effective communication with your audience is a key factor determining your application's triumph. In your search, in-app messaging emerges as a stronger communication method, outpacing SMS and emails. Doubts creeping in? Let's unravel some revealing statistics about the power of in-app messaging.

MethodEngagement Rate
In-app Messaging52%

Engagement Rate

These figures clearly highlight that in-app messaging commands a significantly higher engagement rate than both SMS and emails.

Response Time

In the swift-paced world we live in today, response time plays a key role. So, how fast are users reacting to messages?

  1. In-app message: Users typically respond within 2 minutes
  2. SMS: Text messages often have an average response time of 90 minutes
  3. Email: Meanwhile, emails can take around 2.5 days for a response

Without a doubt, in-app messaging shines in victory if your goal is quick communication.

Read Rates

What's a response time without a read rate, right? Let's examine the rates at which your messages are actually seen.

  • In-app messages hold an impressive read rate of 98%
  • SMS, despite its widespread use, only maintains a read rate of 82%
  • Email struggles in the rear, with only a paltry 20% of emails being read

These powerful insights make it evident that in-app messaging outshines SMS and emails, providing you a more fruitful channel to engage with your users.

Reasons In-App Messaging Trumps SMS and Email

In the fast-paced world of digital evolution, in-app messaging stands tall as a more proficient communication channel than traditional SMS and email. This shift is spurred by several factors which give in-app messaging a clear-cut advantage.

Engaging User Experience: Offering real-time, personalized touchpoints, and in-app messaging improves the user experience substantially. Notifications delivered directly within the app facilitate continuous interaction, a stark contrast to the sporadic nature of SMS and email.

Wouldn't you prefer to have all interactions in a single location, rather than switching between multiple apps? In-app messaging allows fluid conversations within one application, saving effort and enhancing user engagement.

Feature-Packed Interactions: Unlike the limits of SMS and email, in-app messaging flies free, permitting users to share images, videos, gifs, emojis, and more. Such vibrant interactions amplify user engagement.

Cost-Efficient: Compared to the notable costs of SMS, especially for international cases, in-app messages are transmitted over the web, substantially trimming operational expenses. Moreover, our Chat UI SDK accelerates the setup process, ensuring a speedy return on investment.

Insightful Data: By gathering user engagement data, in-app messaging platforms supply crucial insights into user behavior. This data significantly aids in refining your messaging strategy, a feature noticeably lacking in SMS and Email.


To sum up, venturing into in-app messaging fundamentally transforms the way you communicate with your users. The change from SMS and email is inexorable. So, why not expedite it with our Chat UI SDK?
Chat SDK and API simplify and hasten the entire process, ensuring you present your app in the most appealing way to your users.